If you’re like me, you are always on a social media site – and probably more than one. Whether I’m tweeting the latest update of my life, pinning food to make that will never quite look like the picture or even posting pictures on Instagram, I love that with a click of a button and a scroll down my timeline or newsfeed, I can be updated and in the know.
Social media has become an integral part in our daily lives and just like anything, can be either extremely beneficial or extremely harmful to you and/or your business. So grab a pen, paper or iPad and prepare to take notes because KFPR is giving you a few pointers of how social media can work for you and how it can work against you.
How It Can Work For You:
This is your time to show people who you really are and what better way than through the Internet. In the PR-sphere, you are dealing with a variety of clients in many different fields and industries. If you are representing a client and have the task of handling their social media accounts, you want to try and bring out their voice, not yours. No one wants to read tweets or Facebook posts that sound like they are coming from a robot.
Builds Brand Loyalty:
Building brand loyalty can be done in numerous ways but in today’s world, social media is one of the best tools. You can use social media platforms to get your friends and followers excited about your brand – the more you put your brand out there and create a buzz about it, the more likely people are going to want to buy, promote or even talk about what it is that you are offering. You can also use social media to gather information about your future customers and use that to focus on who you are targeting and what sort of product/information you are targeting them with. Social media is here to stay, so use it to your advantage.
Social media is a great way to network and meet new people. Building lasting relationships in any industry, especially PR, is vital so if you can connect and carry a conversation with someone that you have and may never meet, it can leave a lasting impression on your brand. Engage with your friends and followers and let them see that there’s a real person behind your brand/company who is interested in getting to know the people that support it.
How It Can Work Against You:
Sometimes people feel that because they have a Facebook or Twitter that they should update it every day and on the hour. While it is extremely important to keep up your businesses’ presence on social media, you don’t want to bombard your followers and clog their newsfeed/timeline. Stick to a couple of post-worthy updates daily with a mixture of business and “nonbusiness” things and you’ll keep your social media peeps happy.
Every day in the office won’t be a walk in the park but taking that pent up frustration to the World Wide Web is not the answer…In fact, it’s not even an option. What you say on the internet about your company, your colleagues and even clients can make or break your career. Save yourself that shameful walk to the boss’s office by just not even posting whatever it is you want to say. Whether you are in the office or not, you are representing a company/client and their reputation is just as important as yours.
Communication via computer or iPad might leave you feeling like you can be as casual as you want however if you’re a professional, you’re still expected to maintain a certain level of professionalism…yes, even when tweeting. Social media is an open and public forum where companies and potential clients are able to see the interactions between you and others. What you post is a direct reflection on your business or client and it’s only right that you respond in a manner that is positively revealing of whom you are representing.
Do you have any other thoughts on how Social Media can work for you or against you?